The present invention relates to an apparatus for displaying an information carrier to passers-by in the vicinity, in particular a carrier on which advertising information is visible, comprising: --a stationary support; --an elongate post arranged on the support; --a carrier which is to be provided with the information to be displayed; --translating means for translating the information carrier reciprocally in longitudinal direction along the post; --rotating means for rotating the information carrier relative to the stationary support.