A method for producing an erasable printing form by making the outer layer of the printing form from a material containing strong micro-dipoles, preferably a ferroelectric material, in particular a ferroelectric ceramic. In wet offset printing, the non-printing areas of the printing form are rendered hydrophilic by a hydrophilizing agent and they are maintained during the entire printing process. Plate cleaners can, for example, be used as the hydrophilizing agents. The printing form can be erased by a nonpolar solvent and can be reused again by rendering the non-printing areas hydrophilic again.