A vehicle maintenance calendar with a personalization portion and a scheduling portion wherein the scheduling portion has at least one recommended vehicle maintenance service printed on a particular date. The personalization portion and the scheduling portion may be secured together using sewing, staples, adhesives, tape, spiral bound, Velcro.TM., tacks, brads, prongs, glue, pins, paper clips, and so on. Printed on a page is the personalization portion that includes a photograph, the date of purchase of the vehicle, the type of vehicle purchased, the name of the seller/dealership of the vehicle, and contact information for the seller/dealership. The photograph shows the vehicle, an owner of the vehicle, and background environment that the owner is familiar with and finds pleasing. A customer inducement appendix is attached to the personalization portion in the calendar. The customer inducement appendix comprises a picture, wherein the picture includes a vehicle owner superimposed on a vehicle.