An illuminated toy sword includes a handle. A light source mounted in said handle provides focused light. A light rod has a first end and a second end, the first end being optically coupled to the light source. The light source is focused upon the second end of the light rod, such that the light rod is substantially evenly illuminated.

A toy ball of increased play value is provided and includes a sphere. A light source is disposed within the sphere. A switch disposed within the sphere activates the light source when the ball is impacted such as when it is bounced.

An animated paddle includes a handle and a paddle rotationally mounted to the handle. The paddle includes a plurality of light emitting diodes. The light emitting diodes are selectively illuminated in accordance with a predetermined pattern. However, the light emitting diodes may be illuminated to transmit a message, such as a word, or they may be illuminated to produce designs, such as circles of sequentially greater and lesser size.